{"id":10719,"date":"2026-08-24T11:01:38","date_gmt":"2026-08-24T11:01:38","guid":{"rendered":"https:\/\/www.checkpoint.fi\/referenssi\/visual-identity-for-a-project-case-turku-amk\/"},"modified":"2026-08-25T06:46:57","modified_gmt":"2026-08-25T06:46:57","slug":"visual-identity-for-a-project-case-turku-amk","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/","title":{"rendered":"Visual identity for a project &#8211; case: Turku AMK"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1coj4fu-2c06df717d2326d486e6aef7d27c2493\">\n.flex_column.av-1coj4fu-2c06df717d2326d486e6aef7d27c2493{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1coj4fu-2c06df717d2326d486e6aef7d27c2493 av_one_full  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln9970eh-896bc0398be5d41d1451bb84fc6115e3\">\n.avia-image-container.av-ln9970eh-896bc0398be5d41d1451bb84fc6115e3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ln9970eh-896bc0398be5d41d1451bb84fc6115e3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ln9970eh-896bc0398be5d41d1451bb84fc6115e3 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10543 avia-img-lazy-loading-not-10543 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629.jpg\" alt='Turku AMK MELODIC' title='Turku_AMK_ reference_MELODIC_1200x629'  height=\"629\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629.jpg 1200w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629-300x157.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629-1030x540.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629-768x403.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629-705x370.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ln9996f4-7cc34dbb7ea4dc2d82a23c8650cc6a23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Visual identity for the project<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a0frei-eb7ce0bcf3304c7a7a1b276012b549b7\">\n#top .hr.hr-invisible.av-1a0frei-eb7ce0bcf3304c7a7a1b276012b549b7{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-1a0frei-eb7ce0bcf3304c7a7a1b276012b549b7 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln998u6b-b8c69676f0094b5ee00505b1417c7f92\">\n#top .av_textblock_section.av-ln998u6b-b8c69676f0094b5ee00505b1417c7f92 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-ln998u6b-b8c69676f0094b5ee00505b1417c7f92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock case av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Case: Turku AMK \u2013 MELODIC project<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1825jfu-3fdcb8b0f46f6f1336e8eaf7feb35c3a\">\n#top .hr.hr-invisible.av-1825jfu-3fdcb8b0f46f6f1336e8eaf7feb35c3a{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-1825jfu-3fdcb8b0f46f6f1336e8eaf7feb35c3a hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ln998kr1-51d28c8b3081aa238449b4ee6aa7e49f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">A fresh and attractive visual identity increases website visibility and captures the reader&#8217;s interest.<br \/>\nWhen important information is presented clearly and impressively, it gets the attention it deserves.<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16xw7ii-e09fb9df214b5afb983da2da618c9859\">\n#top .hr.hr-invisible.av-16xw7ii-e09fb9df214b5afb983da2da618c9859{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-16xw7ii-e09fb9df214b5afb983da2da618c9859 hr-invisible  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15aunga-ac7e9d52cdffed51ef1d0c95dda961ee\">\n.avia-section.av-15aunga-ac7e9d52cdffed51ef1d0c95dda961ee{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-15aunga-ac7e9d52cdffed51ef1d0c95dda961ee main_color avia-section-default avia-shadow  avia-builder-el-8  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-10719'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ln99fthu-2cd086a606b73e6bca1eac64783ce0a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"p1\"><span class=\"s1\">Visual identity design to support well-being and communication<\/span><\/h3>\n<p class=\"p1\">MELODIC is a project promoted by Turku University of Applied Sciences, involving 13 partners from six European countries. The project produces and provides information on the mental health support needs of young adults with cancer and their loved ones, with the aim of strengthening well-being especially during the first year after diagnosis. The project began in September 2024 and will run until the end of August 2027.  <\/p>\n<p class=\"p1\"><span class=\"s1\">We received an assignment from Turku AMK to design the visual identity for the MELODIC project. <\/span>The goal was to create an approachable, clear visual identity that works across different communication channels and supports the project&#8217;s values and communication objectives. Based on these starting points, we designed and implemented a modern, cohesive, and user-friendly visual identity for the website. <\/p>\n<p class=\"p1\">Our task in <span class=\"s1\">visual identity design <\/span>was the design of the website layout, concepting the visual imagery, <span class=\"s1\">graphic guidelines for the visual identity,<\/span> <span class=\"s1\">material templates for flyers and roll-ups, creation of a PowerPoint template,<\/span> logo design, and defining the color palette and typography. The new visual look generates more interest and draws attention to important information. The result was a fresh and modern look <span class=\"s1\">for the MELODIC project website. Explore the new look on the <a href=\"https:\/\/melodic.turkuamk.fi\/\">MELODIC website.<\/a><\/span>  <\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12l2uhm-35e43d6253505625bc332e7542b74b70\">\n#top .hr.hr-invisible.av-12l2uhm-35e43d6253505625bc332e7542b74b70{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-12l2uhm-35e43d6253505625bc332e7542b74b70 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-ln99z8pv-8b622de2a1918a7063641d4cdedb8bd8-wrap avia-button-center  avia-builder-el-11  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/contact\/'  class='avia-button av-ln99z8pv-8b622de2a1918a7063641d4cdedb8bd8 av-link-btn avia-icon_select-no avia-size-medium avia-position-center av-mini-hide avia-color-theme-color'   aria-label=\"Ask more about visual design\"><span class='avia_iconbox_title' >Ask more about visual design<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11al3uy-12071fff1445a5eb0ddba5410bb75037\">\n#top .hr.hr-invisible.av-11al3uy-12071fff1445a5eb0ddba5410bb75037{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-11al3uy-12071fff1445a5eb0ddba5410bb75037 hr-invisible  avia-builder-el-12  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln9bf8rh-579077a41acd7716dffa6fb1a099776e\">\n.avia-image-container.av-ln9bf8rh-579077a41acd7716dffa6fb1a099776e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ln9bf8rh-579077a41acd7716dffa6fb1a099776e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ln9bf8rh-579077a41acd7716dffa6fb1a099776e av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10545 avia-img-lazy-loading-not-10545 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629_B.jpg\" alt='Turku AMK Melodic -hanke' title='Turku_AMK_referenssi_MELODIC_1200x629_B'  height=\"629\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629_B.jpg 1200w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629_B-300x157.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629_B-1030x540.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629_B-768x403.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_1200x629_B-705x370.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10b4j2i-036747571c9d61c82503db4d99de9da2\">\n#top .hr.hr-invisible.av-10b4j2i-036747571c9d61c82503db4d99de9da2{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-10b4j2i-036747571c9d61c82503db4d99de9da2 hr-invisible  avia-builder-el-14  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3o9bywk-d3bbc2b7931d1844c722ca51327fea87\">\n.avia-section.av-3o9bywk-d3bbc2b7931d1844c722ca51327fea87 .av-parallax .av-parallax-inner{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_pink-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-3o9bywk-d3bbc2b7931d1844c722ca51327fea87 main_color avia-section-default avia-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-10719'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xm07v8-f147b5a7d290540c08c13fb3a079e06f\">\n@keyframes av_boxShadowEffect_av-2xm07v8-f147b5a7d290540c08c13fb3a079e06f-column {\n0%   { box-shadow:  0 0 0 0 rgba(170,0,99,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(170,0,99,0.8); opacity: 1; }\n}\n.flex_column.av-2xm07v8-f147b5a7d290540c08c13fb3a079e06f{\nbox-shadow: 0 0 25px 0 rgba(170,0,99,0.8);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 5%;\nbackground-color:rgba(255,255,255,0.3);\n}\n<\/style>\n<div  class='flex_column av-2xm07v8-f147b5a7d290540c08c13fb3a079e06f av_one_full  avia-builder-el-16  avia-builder-el-no-sibling  first flex_column_div av-animated-generic top-to-bottom shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jqb3uc-baadbdb0c6d0b74e602d5fe73ea0d9bd\">\n#top .hr.hr-invisible.av-2jqb3uc-baadbdb0c6d0b74e602d5fe73ea0d9bd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2jqb3uc-baadbdb0c6d0b74e602d5fe73ea0d9bd hr-invisible  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29nfems-3896b98dba521b2b9f17c69b5b2b7a4e\">\n#top .av_textblock_section.av-29nfems-3896b98dba521b2b9f17c69b5b2b7a4e .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-29nfems-3896b98dba521b2b9f17c69b5b2b7a4e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Check out our other<br \/>\nimpressive customer stories<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tn3t1w-aee8193f18e3c173b7084561c07e1f3e\">\n#top .hr.hr-invisible.av-1tn3t1w-aee8193f18e3c173b7084561c07e1f3e{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1tn3t1w-aee8193f18e3c173b7084561c07e1f3e hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-mn4mxdxf-9e3cb5545a58d86237930ea97ace7cd5-wrap avia-button-center  avia-builder-el-20  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mn4mxdxf-9e3cb5545a58d86237930ea97ace7cd5\">\n#top #wrap_all .avia-button.av-mn4mxdxf-9e3cb5545a58d86237930ea97ace7cd5{\nbackground-color:#cb007c;\nborder-color:#cb007c;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mn4mxdxf-9e3cb5545a58d86237930ea97ace7cd5 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='.\/referenssit\/'  class='avia-button av-mn4mxdxf-9e3cb5545a58d86237930ea97ace7cd5 av-link-btn avia-icon_select-no avia-size-large avia-position-center'   aria-label=\"References\"><span class='avia_iconbox_title' >References<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mxo5mc-d5816e688540b1def5b57dad832c254e\">\n#top .hr.hr-invisible.av-mxo5mc-d5816e688540b1def5b57dad832c254e{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mxo5mc-d5816e688540b1def5b57dad832c254e hr-invisible  avia-builder-el-21  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39wwks4-d6cfb837791d06b6aad873dcb29fa016\">\n.avia-section.av-39wwks4-d6cfb837791d06b6aad873dcb29fa016{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-39wwks4-d6cfb837791d06b6aad873dcb29fa016 main_color avia-section-large avia-shadow  avia-builder-el-22  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-10719'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a3f7jo-65c73805bd30e746e1cbe475b24ed010\">\n.flex_column.av-a3f7jo-65c73805bd30e746e1cbe475b24ed010{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-a3f7jo-65c73805bd30e746e1cbe475b24ed010 av_one_full  avia-builder-el-23  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jg0b2s-fd7ded61dcc8066d9bdc04c51255e887\">\n#top .hr.hr-invisible.av-2jg0b2s-fd7ded61dcc8066d9bdc04c51255e887{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2jg0b2s-fd7ded61dcc8066d9bdc04c51255e887 hr-invisible  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-284j8no-ca4161f5705abbad1832e9ce6e47bf91\">\n#top .av_textblock_section.av-284j8no-ca4161f5705abbad1832e9ce6e47bf91 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-284j8no-ca4161f5705abbad1832e9ce6e47bf91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Do you want to hear more about our services?<\/strong><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1opoms4-de08fc8260f26e814b0d49c314a57367\">\n#top .hr.hr-invisible.av-1opoms4-de08fc8260f26e814b0d49c314a57367{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1opoms4-de08fc8260f26e814b0d49c314a57367 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-mn4myywz-90be75cab444118897804a8c938c6357-wrap avia-button-center  avia-builder-el-27  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mn4myywz-90be75cab444118897804a8c938c6357\">\n#top #wrap_all .avia-button.av-mn4myywz-90be75cab444118897804a8c938c6357{\nbackground-color:#5ed33b;\nborder-color:#5ed33b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mn4myywz-90be75cab444118897804a8c938c6357 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='.\/ota-yhteytta\/'  class='avia-button av-mn4myywz-90be75cab444118897804a8c938c6357 av-link-btn avia-icon_select-no avia-size-large avia-position-center'   aria-label=\"Contact us!\"><span class='avia_iconbox_title' >Contact us!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qhus5w-bf85212167f7884fd88b9ed8164fc690\">\n#top .hr.hr-invisible.av-qhus5w-bf85212167f7884fd88b9ed8164fc690{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-qhus5w-bf85212167f7884fd88b9ed8164fc690 hr-invisible  avia-builder-el-28  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-10719'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":10547,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[94,100,166,168],"class_list":["post-10719","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-brand-visual-communication","portfolio_entries-services-digital","portfolio_entries-digital-solutions","portfolio_entries-creative-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visual identity for a project - case: Turku AMK - Checkpoint<\/title>\n<meta name=\"description\" content=\"See how we designed and implemented a modern visual identity for the Turku AMK MELODIC project, from the logo to the color palette.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual identity for a project - case: Turku AMK - Checkpoint\" \/>\n<meta property=\"og:description\" content=\"See how we designed and implemented a modern visual identity for the Turku AMK MELODIC project, from the logo to the color palette.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/\" \/>\n<meta property=\"og:site_name\" content=\"Checkpoint\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T06:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_705x571.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"705\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/\",\"url\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/\",\"name\":\"Visual identity for a project - case: Turku AMK - Checkpoint\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.checkpoint.fi\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Turku_AMK_referenssi_MELODIC_705x571.jpg\",\"datePublished\":\"2026-08-24T11:01:38+00:00\",\"dateModified\":\"2026-08-25T06:46:57+00:00\",\"description\":\"See how we designed and implemented a modern visual identity for the Turku AMK MELODIC project, from the logo to the color palette.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.checkpoint.fi\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Turku_AMK_referenssi_MELODIC_705x571.jpg\",\"contentUrl\":\"https:\\\/\\\/www.checkpoint.fi\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Turku_AMK_referenssi_MELODIC_705x571.jpg\",\"width\":705,\"height\":571,\"caption\":\"Visual identity - case: Turku AMK\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/case\\\/visual-identity-for-a-project-case-turku-amk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visual identity for a project &#8211; case: Turku AMK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/#website\",\"url\":\"https:\\\/\\\/www.checkpoint.fi\\\/\",\"name\":\"Checkpoint\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.checkpoint.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual identity for a project - case: Turku AMK - Checkpoint","description":"See how we designed and implemented a modern visual identity for the Turku AMK MELODIC project, from the logo to the color palette.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/","og_locale":"en_US","og_type":"article","og_title":"Visual identity for a project - case: Turku AMK - Checkpoint","og_description":"See how we designed and implemented a modern visual identity for the Turku AMK MELODIC project, from the logo to the color palette.","og_url":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/","og_site_name":"Checkpoint","article_modified_time":"2026-08-25T06:46:57+00:00","og_image":[{"width":705,"height":571,"url":"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_705x571.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/","url":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/","name":"Visual identity for a project - case: Turku AMK - Checkpoint","isPartOf":{"@id":"https:\/\/www.checkpoint.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/#primaryimage"},"image":{"@id":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_705x571.jpg","datePublished":"2026-08-24T11:01:38+00:00","dateModified":"2026-08-25T06:46:57+00:00","description":"See how we designed and implemented a modern visual identity for the Turku AMK MELODIC project, from the logo to the color palette.","breadcrumb":{"@id":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/#primaryimage","url":"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_705x571.jpg","contentUrl":"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2026\/06\/Turku_AMK_referenssi_MELODIC_705x571.jpg","width":705,"height":571,"caption":"Visual identity - case: Turku AMK"},{"@type":"BreadcrumbList","@id":"https:\/\/www.checkpoint.fi\/en\/case\/visual-identity-for-a-project-case-turku-amk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.checkpoint.fi\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Visual identity for a project &#8211; case: Turku AMK"}]},{"@type":"WebSite","@id":"https:\/\/www.checkpoint.fi\/#website","url":"https:\/\/www.checkpoint.fi\/","name":"Checkpoint","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.checkpoint.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/portfolio\/10719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/comments?post=10719"}],"version-history":[{"count":17,"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/portfolio\/10719\/revisions"}],"predecessor-version":[{"id":10733,"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/portfolio\/10719\/revisions\/10733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/media\/10547"}],"wp:attachment":[{"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/media?parent=10719"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/tags?post=10719"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.checkpoint.fi\/en\/wp-json\/wp\/v2\/portfolio_entries?post=10719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}