{"id":5708,"date":"2020-06-09T11:00:20","date_gmt":"2020-06-09T11:00:20","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/modeling-the-idea-of-packaging-visual\/"},"modified":"2021-09-30T08:39:24","modified_gmt":"2021-09-30T08:39:24","slug":"modeling-packagings","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/modeling-packagings\/","title":{"rendered":"Modeling the idea of packaging visual"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5708'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/packaging-world\/\">Packaging world<\/a> \/ Modeling the idea of packaging visual<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5708'><div 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data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.45%;'><li  class='avia-slideshow-slide av-kdsqya4e-efc0a3f2408efd7df25cde70e2a6ce47__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4596 avia-img-lazy-loading-not-4596\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt.jpg\" width=\"2000\" height=\"1129\" title='Case_Arla_Proteins_dummyt' alt='Case Arla Proteins dummyt'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt-300x169.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt-1030x581.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt-768x434.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt-1536x867.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt-1500x847.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Arla_Proteins_dummyt-705x398.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Modeling the idea of packaging visual<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\"><em><strong>Dummies and mock-up images are useful when you want ensure the functionality of the visual.<\/strong><\/em><\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-7  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-249a5x-fb3467c17105b6c1342a016f39f7fabb\">\n.flex_column.av-249a5x-fb3467c17105b6c1342a016f39f7fabb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-249a5x-fb3467c17105b6c1342a016f39f7fabb av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-keeihy2l-a66526e50dee3f055b8dba747f7e8b1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The design of packaging visuals can be tested and modeled out in many ways<\/h3>\n<p><strong>The most popular solution is the so-called dummy packages. <\/strong>With dummies the designed visual is made into a physical model package. Dummies are often used in structural testing to verify that the design and layout work seamlessly together. Dummies are also used in advertising and pre-marketing actions when a physical model of a product that is not yet available.<\/p>\n<h3><strong>Another popular way to model a packaging visual is through mock-up images<\/strong><\/h3>\n<p><strong>Mock-ups are edited product illustrations,<\/strong> that can be used to either test the functionality of an individual package, or to check the design for full category compatibility. For example, we can create an image of a store shelf in which mock-up images of the entire product family are placed, as well as add the visuals of point of sale materials. In this way, the structural image of the shelf can be easily changed and different solutions can be tried out in order to obtain the best attention value.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-keeijukt-dbe3409667487a700209d32b96c70872-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.checkpoint.fi\/portfolio-item\/mock-up-kuvat\/'  class='avia-button av-keeijukt-dbe3409667487a700209d32b96c70872 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Learn more about mock-up images\"><span class='avia_iconbox_title' >Learn more about mock-up images<\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-11  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5708'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); 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