{"id":5711,"date":"2020-06-09T10:00:08","date_gmt":"2020-06-09T10:00:08","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/how-to-revive-retro-packaging-case-igloo-cola\/"},"modified":"2021-09-30T08:37:54","modified_gmt":"2021-09-30T08:37:54","slug":"retro-packaging","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/retro-packaging\/","title":{"rendered":"How to revive retro packaging? &#8211; CASE: Igloo Cola"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5711'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/packaging-world\/\">Packaging world<\/a> \/ Case: Igloo Cola<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5711'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kbhqnk0w-bace6329950c1847c030bbb0fae6ee38 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 41.875%;'><li  class='avia-slideshow-slide av-kbhqnk0w-bace6329950c1847c030bbb0fae6ee38__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4006 avia-img-lazy-loading-not-4006\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Igloo_Cola_wide.jpg\" width=\"2560\" height=\"1072\" title='Case_Igloo_Cola_wide' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1\">\n#top .hr.hr-invisible.av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1 hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb0g1phb-6d75f8c05a87c2fae873fea09f0b8fcc\">\n#top .av_textblock_section.av-kb0g1phb-6d75f8c05a87c2fae873fea09f0b8fcc .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-kb0g1phb-6d75f8c05a87c2fae873fea09f0b8fcc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Igloo Cola<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1\">\n#top .hr.hr-invisible.av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">How to revive retro packaging?<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\"><strong>En efterl\u00e4ngtad klassiker fr\u00e5n 60-talet \u00e4r nu tillbaka. Isglass med smak av cola som passar b\u00e5de stora som sm\u00e5! The long-awaited classic of the 60s is now back. Cola-flavored ice cream is suitable for both big and small!<\/strong><\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhqo5sb-86296adfce3f4cddd76495ba96325937\">\n.avia-section.av-kbhqo5sb-86296adfce3f4cddd76495ba96325937{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhqo5sb-86296adfce3f4cddd76495ba96325937 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5711'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>Igloo Cola was first launched in Sweden in 1961 to bring joy to popsicle fans. Now, as the brand\u2019s 60th anniversary approached, there was a desire to bring the retro product back to market. Unilever approached us to create a recognizable brand visual that would appeal to both \u201cold\u201d customers who remember the product from their youth and to new target groups.<\/p>\n<h3><strong>What we did: <\/strong><\/h3>\n<p>The retro design had to contain elements that were recognizable to the brand, but at the same time appear modernized. We sought inspiration from the brand\u2019s original logo and color scheme, and thus the new Igloo Cola design began to take shape. We also wanted to visualize the product image so that the joy of sharing the popsicle would also inspire the new generation.<\/p>\n<h3><strong>Result: <\/strong><\/h3>\n<p>The revived visual of the retro brand has received much praise. Those who remember the brand from their youth have recognized the product and the packaging look has also appealed to new consumers.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-11  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5711'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-52cd9329f282d613436a026471105b87 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-52cd9329f282d613436a026471105b87\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-52cd9329f282d613436a026471105b87-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.85); 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opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.85); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kbhhuaxo-27d0b633626a3a4403dd4ac733d6e5d9{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n.flex_column.av-kbhhuaxo-27d0b633626a3a4403dd4ac733d6e5d9{\nbox-shadow: 0 0 25px 0 rgba(21,160,3,0.85);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 5%;\nbackground-color:rgba(255,255,255,0.3);\n}\n<\/style>\n<div  class='flex_column av-kbhhuaxo-27d0b633626a3a4403dd4ac733d6e5d9 av_one_half  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-19  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339\">\n#top .av_textblock_section.av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Want to learn more about our services?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-6a88df4d0bc968036a42c38c835ac135-wrap avia-button-center  avia-builder-el-22  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/contact-us\/'  class='avia-button av-kbhhehc0-6a88df4d0bc968036a42c38c835ac135 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Contact us\"><span class='avia_iconbox_title' >Contact us<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-23  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5711'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":4017,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[93],"class_list":["post-5711","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-packaging-world-designs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to revive retro packaging? - CASE: Igloo Cola - Checkpoint<\/title>\n<meta name=\"description\" content=\"How to create an recognizable brand visual that attracts both old customers who remember the product and new target groups?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.checkpoint.fi\/en\/portfolio-item\/retro-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to revive retro packaging? 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