{"id":5726,"date":"2020-06-08T13:00:56","date_gmt":"2020-06-08T13:00:56","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/illustration-as-a-part-of-corporate-identity-case-metsa\/"},"modified":"2021-09-30T08:33:35","modified_gmt":"2021-09-30T08:33:35","slug":"case-metsa","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-metsa\/","title":{"rendered":"Illustration as a part of corporate identity &#8211; CASE: Mets\u00e4"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5726'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/brand-renewal-when-why-and-how\/\">Brand renewal<\/a> \/ Case: Mets\u00e4<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5726'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-ke9kupmd-1ea7e5a7bfed06c1ed1b66fff6291ee6 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 72.45%;'><li  class='avia-slideshow-slide av-ke9kupmd-1ea7e5a7bfed06c1ed1b66fff6291ee6__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4613 avia-img-lazy-loading-not-4613\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta.jpg\" width=\"2000\" height=\"1449\" title='Case_Metsa_pelilauta' alt='Case Mets\u00e4 illustration'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta-300x217.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta-1030x746.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta-768x556.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta-1536x1113.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta-1500x1087.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Metsa_pelilauta-705x511.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Mets\u00e4<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Illustration as a part of corporate identity<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">How do you choose a topic from today\u2019s amount of information that addresses your target audience in the best way? We ask this question daily when we analyse the content of the messages: the information should be as informative as possible, but at the same time it should be comprehended quickly.<\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5726'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>Mets\u00e4 Group is a Finnish forest industry group operating internationally in 80 countries with a well-established visual brand image. However, Mets\u00e4 needed a clear and brand-appropriate illustration style to describe its value chain and production processes that include a variety of stages.<\/p>\n<h3><strong>What we did: <\/strong><\/h3>\n<p>First, we collaborate with the customer on the basic idea of \u200b\u200bvisualization, i.e. what kind of information we want to clarify. After this, our skilled design team creates an illustration, in which we crystallize and visualize the desired information in an easy-to-understand form. Among other things, we illustrate the different processes and make sure that the illustration style matches the brand&#8217;s visual identity. The finalised illustration image can be variated for different uses and the image can be utilized in, for example, annual reports, stakeholder communications, sales presentations and staff training.<\/p>\n<h3><strong>Result: <\/strong><\/h3>\n<p>It has been wonderful to see how our customers have found new ways of visualizing information. It is all about sharing information and creating new contexts. When the content is successfully illustrated, it frees up our capacity from understanding the information to interpreting and further exploiting the information.<\/p>\n<p><strong>Infographics is an excellent way to describe and clarify diverse issues. However, the design of infographics should always be done by the target group and consider in advance what is the goal of the graph in question.<\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-slideshow av-ke9kupmd-1ea7e5a7bfed06c1ed1b66fff6291ee6 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-11  el_after_av_textblock  el_before_av_slideshow  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" 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shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339\">\n#top .av_textblock_section.av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Read also: Employer image renewal<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-aaa700b96b05346cf8890ec1c8a80a48-wrap avia-button-center  avia-builder-el-18  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/case\/employer-image\/'  class='avia-button av-kbhhehc0-aaa700b96b05346cf8890ec1c8a80a48 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Case: ONNI Hoiva ja Luja\"><span class='avia_iconbox_title' >Case: ONNI Hoiva ja 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