{"id":5729,"date":"2020-06-08T12:00:22","date_gmt":"2020-06-08T12:00:22","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/targeted-communication-case-weber\/"},"modified":"2020-11-03T11:57:02","modified_gmt":"2020-11-03T11:57:02","slug":"case-weber","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-weber\/","title":{"rendered":"Targeted communication &#8211; CASE: Weber"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5729'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/brandihallinta\/\">Kaipaako br\u00e4ndisi uudistusta?<\/a> \/ Case: Weber<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5729'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kdpop88o-3e2005919aa901d2915e210811d606ec avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 78.05%;'><li  class='avia-slideshow-slide av-kdpop88o-3e2005919aa901d2915e210811d606ec__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4527 avia-img-lazy-loading-not-4527\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus.jpg\" width=\"2000\" height=\"1561\" title='Case_Weber_slider_1_ilmoitus' alt='Case Weber'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-300x234.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1030x804.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-768x599.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1536x1199.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1500x1171.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-705x550.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Weber<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Targeted communication<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\"><strong>For us, the barbecue is not just a barbecue, but it is a meeting place that offers unforgettable experiences. <\/strong><\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5729'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>Weber\u2019s history began in United States, where the first ball grill saw the light of day in 1952. Although the grill initially aroused some suspicion, it quickly became popular around the world and thus starting the wordwide barbeque culture. Over the decades, Weber\u2019s story and products have established themselves around the world and become part of our daily lives.<\/p>\n<h3><strong>What we did: <\/strong><\/h3>\n<p>We helped Weber renew its brand communications and developed its tone-of-voice focused on the Finnish market. During this renewal we also designed new marketing campaigns to support product launches, which were implemented through print and digital channels. We created marketing communication materials that supported the brand image and core messages that were implemented close to consumers in event and store visibility.<\/p>\n<h3><strong>Result: <\/strong><\/h3>\n<p>Reception for renewed marketing communications has been good and has been reflected in sales growth.<\/p>\n<p><strong>Get the perfect barbecue result &#8211; choose Weber!<\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-slideshow av-kdpop88o-3e2005919aa901d2915e210811d606ec avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-11  el_after_av_textblock  el_before_av_slideshow  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-2' 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title='Case_Weber_slider_1_ilmoitus' alt='Case Weber'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-300x234.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1030x804.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-768x599.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1536x1199.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1500x1171.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-705x550.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div>\n<div  class='avia-slideshow av-kdpop88o-3e2005919aa901d2915e210811d606ec 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decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4527 avia-img-lazy-loading-not-4527\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus.jpg\" width=\"2000\" height=\"1561\" title='Case_Weber_slider_1_ilmoitus' alt='Case Weber'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-300x234.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1030x804.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-768x599.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1536x1199.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-1500x1171.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Weber_slider_1_ilmoitus-705x550.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5729'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.8); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n.flex_column.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nbox-shadow: 0 0 25px 0 rgba(21,160,3,0.8);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 5%;\nbackground-color:rgba(255,255,255,0.3);\n}\n<\/style>\n<div  class='flex_column av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a av_one_half  avia-builder-el-14  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339\">\n#top .av_textblock_section.av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 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el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/referenssi\/case-metsa\/'  class='avia-button av-kbhhehc0-a314421a6f58eab21e26a7e0130737a2 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Case: Mets\u00e4\"><span class='avia_iconbox_title' >Case: Mets\u00e4<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-19  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhuaxo-d5535c2bc1b28ce436b12c3fa69d0faa\">\n@keyframes 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