{"id":5741,"date":"2020-06-08T08:00:13","date_gmt":"2020-06-08T08:00:13","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/brand-renewal-case-indian\/"},"modified":"2021-09-30T08:27:51","modified_gmt":"2021-09-30T08:27:51","slug":"case-indian","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-indian\/","title":{"rendered":"Brand  renewal &#8211; CASE: Indian"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5741'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/brand-renewal-when-why-and-how\/\">Brand renewal<\/a> \/ Case: Indian<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5741'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kbhk7gcj-ea450ee380fd2295c725168c95c24261 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 81.15%;'><li  class='avia-slideshow-slide av-kbhk7gcj-ea450ee380fd2295c725168c95c24261__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-3480 avia-img-lazy-loading-not-3480\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1.jpg\" width=\"2000\" height=\"1623\" title='Brand renewal, concept design and website design - case: Indian' alt='Case: Indian'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-300x243.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-1030x836.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-768x623.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-1536x1246.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-1500x1217.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-705x572.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Indian<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Brand renewal<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">Do you hear the golden crispy call of the Nacho Mountains? We heard and responded to the call by creating a new, bold look for the chief of Mexmex flavors. When you are renewing brands visual identity, it is worth retaining some of the existing elements so that stakeholders will recognize the brand even after the change.<\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhkgijs-99dcde45647b9768b0e0885a0feff705\">\n.avia-section.av-kbhkgijs-99dcde45647b9768b0e0885a0feff705{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhkgijs-99dcde45647b9768b0e0885a0feff705 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5741'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>Indian &#8211; The Chief of Nacho, brand that is focused on the Mexican taste and flavour, was in need of a brand renewal. Consumer research had shown that the brand\u2019s existing logo was no longer perceived as well as before. The brand look also needed a refreshing touch to better appeal to younger target audiences.<\/p>\n<h3><strong>What we did: <\/strong><\/h3>\n<p>We discussed with the customer how comprehensively the brand will be changed. It was important that despite the renewal, consumers would still identify and find new Indian products on store shelves. We started to create Indian\u2019s new visual identity, in which we wanted to preserve the existing yellow brand color, but at the same time bring out the depth of the images and other elements. We also refreshed the brand\u2019s tone of voice and style of images, which now highlighted the delicious mexmex taste journey. During the renewal, we created and implemented a new website for Indian, which took into account user interface and clarified of the data structures. During the implementation phase, we designed and implemented all packaging in the Indian product family and also refreshed store visibility.<\/p>\n<h3><strong>Result: <\/strong><\/h3>\n<p>The Indian brand renewal has been well received and brand recognition has remained excellent. Existing stakeholders have found the products, although they have noticed the new brand look. The distinctiveness from the competitors has also remained good due to the illustration style and color schemes of the Indian brand. The website has also been praised for its clarity and delicious image world.<\/p>\n<p><strong>Embark on a delicious mexmex journey with Indian and be inspired by tasty recipes at <a href=\"https:\/\/indianmexmex.fi\/\">indianmexmex.\ufb01<\/a><\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-slideshow av-kbhk7gcj-ea450ee380fd2295c725168c95c24261 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-11  el_after_av_textblock  el_before_av_slideshow  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 81.15%;'><li  class='avia-slideshow-slide av-kbhk7gcj-ea450ee380fd2295c725168c95c24261__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-3480 avia-img-lazy-loading-not-3480\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1.jpg\" width=\"2000\" height=\"1623\" title='Brand renewal, concept design and 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705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div>\n<div  class='avia-slideshow av-kbhk7gcj-ea450ee380fd2295c725168c95c24261 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-13  el_after_av_slideshow  avia-builder-el-last  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-4' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 81.15%;'><li  class='avia-slideshow-slide av-kbhk7gcj-ea450ee380fd2295c725168c95c24261__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-3480 avia-img-lazy-loading-not-3480\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1.jpg\" width=\"2000\" height=\"1623\" title='Brand renewal, concept design and website design - case: Indian' alt='Case: Indian'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-300x243.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-1030x836.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-768x623.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-1536x1246.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-1500x1217.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Indian_brandi-1-705x572.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-14  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5741'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.8); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n.flex_column.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nbox-shadow: 0 0 25px 0 rgba(21,160,3,0.8);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 5%;\nbackground-color:rgba(255,255,255,0.3);\n}\n<\/style>\n<div  class='flex_column av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a av_one_half  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339\">\n#top .av_textblock_section.av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Read also: Implementing brand renewal<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-19010dd542ca93fd0034c95416f36199-wrap avia-button-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/case\/case-tolonen\/'  class='avia-button av-kbhhehc0-19010dd542ca93fd0034c95416f36199 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Case: Tri Tolonen\"><span class='avia_iconbox_title' >Case: Tri Tolonen<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-20  el_after_av_button  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itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Want to learn more about our services?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-6a88df4d0bc968036a42c38c835ac135-wrap avia-button-center  avia-builder-el-25  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/contact-us\/'  class='avia-button av-kbhhehc0-6a88df4d0bc968036a42c38c835ac135 av-link-btn avia-icon_select-no avia-size-large 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