{"id":5753,"date":"2020-06-07T19:00:40","date_gmt":"2020-06-07T19:00:40","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/eye-catching-pos-and-event-advertising-case-sanni-by-schwarzkopf-food-camp\/"},"modified":"2021-09-30T08:13:29","modified_gmt":"2021-09-30T08:13:29","slug":"pos-and-events","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/pos-and-events\/","title":{"rendered":"Eye-catching POS and event advertising &#8211; CASE: Sanni by Schwarzkopf &#038; Food Camp"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5753'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/services\/\">Services<\/a> \/ Case: Sanni by Schwarzkopf &amp; Food Camp<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5753'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kdpvuw5f-10658b2c212fe77e568807d106d2c9f9 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 45.508100147275%;'><li  class='avia-slideshow-slide av-kdpvuw5f-10658b2c212fe77e568807d106d2c9f9__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5074 avia-img-lazy-loading-not-5074\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu.jpg\" width=\"1358\" height=\"618\" title='Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu.jpg 1358w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-300x137.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-1030x469.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-768x350.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-705x321.jpg 705w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/div><\/li><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Sanni by Schwarzkopf &amp; Food Camp<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Eye-catching POS and event advertising<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">We plan and implement store visuals and event materials that match your brand and engage consumers. We design a variety of display structures and we can also offer you solutions from simple shelf speakers to complete event appearances.<\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5753'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-slideshow av-kdpvuw5f-10658b2c212fe77e568807d106d2c9f9 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 45.508100147275%;'><li  class='avia-slideshow-slide av-kdpvuw5f-10658b2c212fe77e568807d106d2c9f9__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5074 avia-img-lazy-loading-not-5074\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu.jpg\" width=\"1358\" height=\"618\" title='Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu.jpg 1358w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-300x137.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-1030x469.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-768x350.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-705x321.jpg 705w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/div><\/li><\/ul><\/div>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Sanni by Schwarzkopf store visibility<\/strong><\/h3>\n<p>We design seasonally changing Sanni by Schwarzkopf promotional visuals for grocery stores. In joint campaigns, it is important to find the right balance between the personal brand and the product brand. The visuals should also be eye-catching to gain consumers attention to stop them and interest them to explore the content further. On this basis, we design effective visuals, in which we also utilize our store chain knowledge related to the production of POS materials.<\/p>\n<h3>Implementing Food Camp event concept<\/h3>\n<p>The international Food Camp event needed logo-symbol and marketing communication materials for a dinner event that took place in Finland. We collaborated with the event communications agency that brought the concept to Finland and created event&#8217;s visual look. The concept was built around experiential food moments theme, but the ecology of material choices played also a significant role in the design. In addition to menu books, invitations and other event materials, we also implemented signage and 3D letter signs in the event area in accordance with the ecological principles. The event received much praise for its visual look where ecological values \u200b\u200bwere strongly present.<\/p>\n<p><strong>With successful brand visibility, you attract potential customers to get to know your product and services. At its best, every solution also tells more about the values \u200b\u200bthat are important to your brand. If you have an idea you would like to try out, please contact us and let&#8217;s discuss how we can make it happen.<\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-slideshow av-kdpvuw5f-10658b2c212fe77e568807d106d2c9f9 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 45.508100147275%;'><li  class='avia-slideshow-slide av-kdpvuw5f-10658b2c212fe77e568807d106d2c9f9__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5074 avia-img-lazy-loading-not-5074\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu.jpg\" width=\"1358\" height=\"618\" title='Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu.jpg 1358w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-300x137.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-1030x469.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-768x350.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Sanni_by_Schwarzkopf_POS_hyllynpaatukruunu-705x321.jpg 705w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/div><\/li><\/ul><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5753'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); 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