{"id":5759,"date":"2020-06-07T17:00:13","date_gmt":"2020-06-07T17:00:13","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/targeted-content-messages-case-lujaviesti\/"},"modified":"2020-11-10T14:14:07","modified_gmt":"2020-11-10T14:14:07","slug":"case-lujaviesti","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-lujaviesti\/","title":{"rendered":"Targeted content messages &#8211; CASE: LujaViesti"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5759'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/services\/\">Services<\/a> \/ Case: LujaViesti<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5759'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kbhsdlp5-654ddbc7a9d426e2ad6e6242204edae2 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Case: LujaViesti<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-0df887f71228ebb6373832ca46a0dfaa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Targeted content messages<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">Strong know-how for 65 years &#8211; Luja is one of Finland&#8217;s largest construction groups, consisting of Lujatalo, Lujabetoni and Fesco.<\/h6>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhry86b-71da2688afaab5cd98b6ce1ef2ce8816\">\n.avia-section.av-kbhry86b-71da2688afaab5cd98b6ce1ef2ce8816{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhry86b-71da2688afaab5cd98b6ce1ef2ce8816 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5759'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>LujaViesti, a bi-annual magazine for Luja companies&#8217; stakeholders, needed a new kind of visual look and content structure. LujaViesti is an important communication channel for Luja&#8217;s customers, which brings together phenomena related to construction projects, and tells the current news of the Luja companies.<\/p>\n<h3><strong>What we did: <\/strong><\/h3>\n<p>We discussed with the customer the scope of the project and agreed which elements would be kept the same. The goal was to redesign the magazine to meet today\u2019s requirements and trends. When working on a magazine concept, it is important that the content structure, texts and images support each other and that the whole entity is consistent for the reader. In addition to the visual look, we also renewed the magazine\u2019s paper print options, which represent better the brand\u2019s ecological goals.<\/p>\n<h3><strong>Result: <\/strong><\/h3>\n<p><em>&#8220;From Lujatalo&#8217;s point of view, the work proceeded comfortably and smoothly. CheckPoint realized nicely from the briefing what we wanted from our magazine and internalized the new concept brilliantly into the new magazine look. The visual was exactly what we ordered and they also flexibly made the changes we hoped for. CheckPoint is also able to respond to urgent requests flexibly and stay on schedule. We were very pleased with the outcome. We are happy to recommend CheckPoint as a partner!&#8221;<\/em> <strong>Petra Nikkinen, Editor in Chief Lujatalo Oy<\/strong><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-12  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5759'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.8); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n.flex_column.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nbox-shadow: 0 0 25px 0 rgba(21,160,3,0.8);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 5%;\nbackground-color:rgba(255,255,255,0.3);\n}\n<\/style>\n<div  class='flex_column av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339\">\n#top .av_textblock_section.av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Read also: Catalog renewal increases sales efficiency<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-18f0e1ac5e40deca852b59094438b60b-wrap avia-button-center  avia-builder-el-17  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/referenssi\/tuotekuvaston-uudistus-case-haugen-gruppen\/'  class='avia-button av-kbhhehc0-18f0e1ac5e40deca852b59094438b60b av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Case: Haugen-Gruppen\"><span class='avia_iconbox_title' >Case: Haugen-Gruppen<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-18  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhuaxo-d5535c2bc1b28ce436b12c3fa69d0faa\">\n@keyframes av_boxShadowEffect_av-kbhhuaxo-d5535c2bc1b28ce436b12c3fa69d0faa-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); 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Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5759'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7944,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[96,98,161],"class_list":["post-5759","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-front-page-case","portfolio_entries-services-print-and-pos","portfolio_entries-printti-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Targeted content messages - CASE: LujaViesti - Checkpoint<\/title>\n<meta name=\"description\" content=\"Read how we renewed LujaViesti, an important stakeholder communication channel, with a new kind of visual look and content structure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.checkpoint.fi\/en\/portfolio-item\/case-lujaviesti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeted content messages - CASE: LujaViesti - Checkpoint\" \/>\n<meta property=\"og:description\" content=\"Read how we renewed LujaViesti, an important stakeholder communication channel, with a new kind of visual look and content structure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.checkpoint.fi\/en\/portfolio-item\/case-lujaviesti\/\" \/>\n<meta property=\"og:site_name\" content=\"Checkpoint\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-10T14:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Lujatalo_Lujaviesti_kannet_v1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/\",\"url\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/\",\"name\":\"Targeted content messages - CASE: LujaViesti - Checkpoint\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.checkpoint.fi\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/lehden_visuaalisen_ilmeen_uudistus_lujatalo_lujaviesti.jpg\",\"datePublished\":\"2020-06-07T17:00:13+00:00\",\"dateModified\":\"2020-11-10T14:14:07+00:00\",\"description\":\"Read how we renewed LujaViesti, an important stakeholder communication channel, with a new kind of visual look and content structure.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.checkpoint.fi\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/lehden_visuaalisen_ilmeen_uudistus_lujatalo_lujaviesti.jpg\",\"contentUrl\":\"https:\\\/\\\/www.checkpoint.fi\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/lehden_visuaalisen_ilmeen_uudistus_lujatalo_lujaviesti.jpg\",\"width\":1030,\"height\":836},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/portfolio-item\\\/case-lujaviesti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.checkpoint.fi\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Targeted content messages &#8211; 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