{"id":5772,"date":"2020-06-07T14:00:21","date_gmt":"2020-06-07T14:00:21","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/comprehensive-packaging-renewal-case-arla\/"},"modified":"2021-09-30T07:53:22","modified_gmt":"2021-09-30T07:53:22","slug":"case-arla","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-arla\/","title":{"rendered":"Comprehensive packaging renewal &#8211; CASE: Arla"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5772'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/services\/\">Services<\/a> \/ Case: Arla<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5772'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kbht0wx4-68a51aca85982fa643a98af32f9f223d avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.05%;'><li  class='avia-slideshow-slide av-kbht0wx4-68a51aca85982fa643a98af32f9f223d__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-3722 avia-img-lazy-loading-not-3722\"  src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1.jpg\" width=\"2000\" height=\"941\" title='Arla_pakkaukset_haitari_sininen' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1-300x141.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1-1030x485.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1-768x361.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1-1536x723.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1-1500x706.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Arla_pakkaukset_haitari_sininen-1-705x332.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Arla<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Comprehensive packaging renewal<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">We design completely new packaging designs and renew existing packagings. Depending on your needs, we can update and implement a larger packaging project or work with individual packaging visuals. We make sure that the packaging reflects your brand promise.<\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5772'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>Arla\u2019s dairy products underwent an extensive visual renewal with a new skyline identity. Arla&#8217;s dairy portfolio included numerous product variants and packaging formats, all of which had to be updated to reflect the new look, while taking into account the grocery industry&#8217;s seasonal schedule.<\/p>\n<h3><strong>What we did: <\/strong><\/h3>\n<p>Together with the design agency and the client, we discussed the process phases and after the approved initial visuals, we implemented the created look on all Arla product packages. With our professional knowledge of printing methods, we ensured that the designs and colors were reproduced as desired in the various packaging materials. We also made sure that product information and other packaging labeling were up to date and in compliance with European food safety regulations. The review and management of packaging designs and variants progressed efficiently in our MediaCenter commenting platform, and the finished artworks were archived in our material bank.<\/p>\n<h3><strong>Result: <\/strong><\/h3>\n<p>Our efficient and professional process management ensured that the packaging designs were implemented as planned and delivered to the printing houses on time. With our color management knowledge, we ensured that the packagings printed on the different materials looked coherent and beautifully brought out the new skyline identity.<\/p>\n<p><strong>In the packaging design and implementation phase, we utilize our extensive professional knowledge of different printing methods and packaging materials. This helps to ensure that the packaging design and ideas work in the final product.<\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-slideshow av-kbht0wx4-68a51aca85982fa643a98af32f9f223d avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-11  el_after_av_textblock  el_before_av_slideshow  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' 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--><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5772'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.8); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n.flex_column.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nbox-shadow: 0 0 25px 0 rgba(21,160,3,0.8);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 5%;\nbackground-color:rgba(255,255,255,0.3);\n}\n<\/style>\n<div  class='flex_column av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a av_one_half  avia-builder-el-14  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339\">\n#top .av_textblock_section.av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Read also: Product family extension<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-337143a2a7e8c15ae76dd209065cc0ef-wrap avia-button-center  avia-builder-el-18  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/case\/case-elivo\/'  class='avia-button av-kbhhehc0-337143a2a7e8c15ae76dd209065cc0ef av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Case: Elivo\"><span class='avia_iconbox_title' >Case: Elivo<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-19  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhuaxo-d5535c2bc1b28ce436b12c3fa69d0faa\">\n@keyframes av_boxShadowEffect_av-kbhhuaxo-d5535c2bc1b28ce436b12c3fa69d0faa-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.8); opacity: 1; }\n}\n#top 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