{"id":5775,"date":"2020-06-07T13:00:20","date_gmt":"2020-06-07T13:00:20","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/animation-brings-your-ads-to-life-case-minirisk\/"},"modified":"2021-09-30T07:45:28","modified_gmt":"2021-09-30T07:45:28","slug":"case-minirisk","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-minirisk\/","title":{"rendered":"Animation brings your ads to life &#8211; CASE MiniRisk"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5775'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/services\/\">Services<\/a> \/ Case: Mini Risk<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5775'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf2elk1q-5bb15d017637def5398c2c05bce52733\">\n@keyframes av_boxShadowEffect_av-kf2elk1q-5bb15d017637def5398c2c05bce52733-column {\n0%   { box-shadow:  0 0 0 0 #e5e5e5; opacity: 1; }\n100% { box-shadow:  0 0 25px 0 #e5e5e5; opacity: 1; }\n}\n.flex_column.av-kf2elk1q-5bb15d017637def5398c2c05bce52733{\nbox-shadow: 0 0 25px 0 #e5e5e5;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kf2elk1q-5bb15d017637def5398c2c05bce52733 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div shadow-not-animated av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kbhxzaol-fabefb6cc0e10edfdccb7f7c2f7ba114 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_slideshow  avia-builder-el-first  av-slideshow-ui av-control-hidden av-no-slider-navigation 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av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay playsinline loop preload=\"metadata\" muted  id='player_5775_813354135_1073324611'><source src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/vko14_Henkel_MiniRisk_Digiaineisto_CC_1920x1080px.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><br \/>\n<div  class='avia-slideshow av-kbhxzaol-0fda961a25d383b380adbd8ad64cd8d1 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-4  el_after_av_slideshow  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-5  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keehpe92-7cdfde04aaadab7cc071039eae572269\">\n#top .hr.hr-invisible.av-keehpe92-7cdfde04aaadab7cc071039eae572269{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-keehpe92-7cdfde04aaadab7cc071039eae572269 hr-invisible  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb0g1phb-b318d9c7760b6c2b6b77be08bcd69c65\">\n#top .av_textblock_section.av-kb0g1phb-b318d9c7760b6c2b6b77be08bcd69c65 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-kb0g1phb-b318d9c7760b6c2b6b77be08bcd69c65 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Mini Risk<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Animation brings your ads to life<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">Animations bring marketing communications to life: the attention of the target groups is easily gained through moving images and you can portray more information through the turnover of the content.<\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-10  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5775'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>MiniRisk was launching an advertising campaign that would take place in various shopping centers across Finland. Digiscreens in shopping malls were chosen as the format, in which a short 10-second video animation would be implemented.<\/p>\n<h3><strong>What we did: <\/strong><\/h3>\n<p>Digiscreens made it possible to take advantage of the moving images in this campaign. We co-created an ad animation script with the client to design how much content is worth bringing to a short, 10-second screen time. Animation pace moving at too slow would not be able to attract the attention of passers-by, and animation that is too fast-paced would be confusing. We ended up with a concept of three main changes, which would highlight the renewed product family, the most important brand value and the MiniRisk brand itself. As different shopping malls naturally had different sized screens in use, we also made the animation variants suitable for different display formats.<\/p>\n<h3><strong>Result: <\/strong><\/h3>\n<p>With the help of the animation, the commercial was quick to implement into action and did not generate higher costs for the customer. The materials that were used in the animation were from existing product images, logos and graphic elements. It was also easy to make changes to the animation as the changes did not require any reruns or re-shooting as would have had to be done in a more traditional form of video recording.<\/p>\n<p><strong>We implement unified brand communications throughout Finland, cost-effectively and on a fast schedule.<\/strong><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-12  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5775'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); 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