{"id":5787,"date":"2020-06-07T09:00:44","date_gmt":"2020-06-07T09:00:44","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/corporate-identity-renewal-case-hkscan\/"},"modified":"2021-09-30T07:34:02","modified_gmt":"2021-09-30T07:34:02","slug":"case-hkscan","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-hkscan\/","title":{"rendered":"Corporate identity renewal &#8211; CASE: HKScan"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5787'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/services\/\">Services<\/a> \/ Case: HKScan<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5787'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><div  class='avia-slideshow av-kbhvg8my-3b24f8e7b08f037a63fa589176a13eba avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_slideshow  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: HKScan<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Corporate identity renewal<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">HKScan is the leading Nordic food company with over a hundred years\u2019 experience in responsible meat production and processing of high-class raw materials.<\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5787'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point:<\/strong><\/h3>\n<p>HKScan&#8217;s group identity underwent a major renewal, as part of which a unified corporate image was created for this international brand. We were part of the customer&#8217;s daily operations and implemented the new identity to eight countries in addition to Finland.<\/p>\n<h3><strong>What we did:<\/strong><\/h3>\n<p>We helped HKScan to plan and manage the identity renewal thus freeing their own resources for other day-to-day work. We managed the identity implementation in a controlled manner and brought the new visual look into all corporate communications and marketing materials.<\/p>\n<h3><strong>Result:\u00a0<\/strong><\/h3>\n<p>We created a cohesive visual identity that internal stakeholders perceived as their own and external stakeholders learned to recognize. With controlled centralization, we were able to bring significant cost savings to the customer during the implementation phase. We also ensured that the launch schedules were met as agreed.<\/p>\n<p><strong>HKScan&#8217;s goal is to grow into a versatile food company. With over a hundred years of experience, we meet the needs of consumers and customers and produce tasty, healthy and responsibly produced food.<\/strong><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-11  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5787'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); 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