{"id":5796,"date":"2020-06-07T08:00:39","date_gmt":"2020-06-07T08:00:39","guid":{"rendered":"https:\/\/www.checkpoint.fi\/portfolio-item\/designing-brand-visual-case-coucou\/"},"modified":"2021-09-30T07:32:02","modified_gmt":"2021-09-30T07:32:02","slug":"case-coucou","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/case-coucou\/","title":{"rendered":"Designing brand visual &#8211; CASE: Coucou!"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5796'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/services\/\">Services<\/a> \/ Case: Coucou!<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5796'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keb3jhcd-c8f25cf05b6d211e3d41e9257832104a\">\n.avia-image-container.av-keb3jhcd-c8f25cf05b6d211e3d41e9257832104a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-keb3jhcd-c8f25cf05b6d211e3d41e9257832104a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-keb3jhcd-c8f25cf05b6d211e3d41e9257832104a av-styling- avia-align-center  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4661 avia-img-lazy-loading-not-4661 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B.jpg\" alt='Case Coucou kissanruoat' title='Case_Coucou_ryhmakuva_B'  height=\"1105\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B-300x166.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B-1030x569.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B-768x424.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B-1536x849.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B-1500x829.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/Case_Coucou_ryhmakuva_B-705x390.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced\">\n#top .hr.hr-invisible.av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-da7cdec739657f40c8ae0a6464428ced hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keedbrza-4031844a1a190013d81e445d55c62c84\">\n#top .av_textblock_section.av-keedbrza-4031844a1a190013d81e445d55c62c84 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-keedbrza-4031844a1a190013d81e445d55c62c84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CASE: Coucou!<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdspwv8n-114ff51eb9652939afad8b64e75d87da\">\n#top .hr.hr-invisible.av-kdspwv8n-114ff51eb9652939afad8b64e75d87da{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kdspwv8n-114ff51eb9652939afad8b64e75d87da hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-ad10d40e1ec1fa1799737b5a2ded6ef3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Designing brand visual<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-70ddb8204bfe82fbe36221b387830bab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">Even the most headstrong cat learns new things when you offer it something worth pursuing.<\/h6>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31\">\n.avia-section.av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhsisv7-61504f31df16fd2eef8114bcf7cd7b31 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5796'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7mkjry-9ec6f0c3a41c0fa0a2742843a6f1eaec\">\n.flex_column.av-7mkjry-9ec6f0c3a41c0fa0a2742843a6f1eaec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7mkjry-9ec6f0c3a41c0fa0a2742843a6f1eaec av_one_full  avia-builder-el-10  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Starting point: <\/strong><\/h3>\n<p>Musti Group wanted to launch a new playful brand that focuses on activation, rewarding and treating products for cats.<\/p>\n<h3><strong>What we did:<\/strong><\/h3>\n<p>In cooperation with the customer, we created a new Coucou! product line visual identity, where playful brand image was accentuated by cartoon cat drawings. The best expressions and postures of actual cats were modeled on the cartoons, and for this reason, many customers recognize the same traits from their own cats as well. Playfulness was also brought to the brand through the logo we designed, as well as in the chosen color world.<\/p>\n<h3><strong>Result:\u00a0<\/strong><\/h3>\n<p>Coucou! has conquered the hearts of both cats and cat owners and the brand has maintained its position in the Musti Group product range. The product family has also grown over the years with new flavor variants, for which we are still designing packaging designs.<\/p>\n<p><strong>At the same time that the cat is acting as desired, give it a sweet treat. Through the repetitions, kitties learn the connection between things. Most cats love Coucou! -treats!<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-kbhuasib-d5e9327ba103f69ac5af2905342179b9 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-12  el_after_av_textblock  el_before_av_slideshow  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 55.1%;'><li  class='avia-slideshow-slide 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alt='Br\u00e4ndi-ilmeen suunnittelu Mustin ja Mirrin Coucou!-br\u00e4ndille'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1.jpg 2000w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1-300x165.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1-1030x568.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1-768x423.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1-1536x846.jpg 1536w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1-1500x827.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1-705x388.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><br \/>\n<div  class='avia-slideshow av-kbhuasib-d5e9327ba103f69ac5af2905342179b9 avia-slideshow-no scaling av_slideshow 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https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/05\/Case_Coucou_slider_1-705x388.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-15  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5796'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.8); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n.flex_column.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nbox-shadow: 0 0 25px 0 rgba(21,160,3,0.8);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 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