{"id":8976,"date":"2022-11-03T11:19:34","date_gmt":"2022-11-03T11:19:34","guid":{"rendered":"https:\/\/www.checkpoint.fi\/?post_type=portfolio&#038;p=8976"},"modified":"2022-11-03T11:34:12","modified_gmt":"2022-11-03T11:34:12","slug":"renewal-of-packaging-design-case-apetit","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/renewal-of-packaging-design-case-apetit\/","title":{"rendered":"Renewal of packaging design &#8211; case: Apetit kermaperunat &#038; kasvisgratiinit"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2au1riz-4d15b2af7f854a5dcff0f9f38aa4edc4\">\n.avia-image-container.av-l2au1riz-4d15b2af7f854a5dcff0f9f38aa4edc4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l2au1riz-4d15b2af7f854a5dcff0f9f38aa4edc4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l2au1riz-4d15b2af7f854a5dcff0f9f38aa4edc4 av-styling- avia-align-center  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8889 avia-img-lazy-loading-not-8889 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/09\/Case_Apetit_Kermaperunat_Kasvisgratiinit_pakkausilmeen_uudistus.jpg\" alt='Apetit Kermaperunoiden ja Kasvisgratiinien pakkausilmeen uudistus, pakkausuudistus' title='Case_Apetit_Kermaperunat_Kasvisgratiinit_pakkausilmeen_uudistus'  height=\"628\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/09\/Case_Apetit_Kermaperunat_Kasvisgratiinit_pakkausilmeen_uudistus.jpg 1200w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/09\/Case_Apetit_Kermaperunat_Kasvisgratiinit_pakkausilmeen_uudistus-300x157.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/09\/Case_Apetit_Kermaperunat_Kasvisgratiinit_pakkausilmeen_uudistus-1030x539.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/09\/Case_Apetit_Kermaperunat_Kasvisgratiinit_pakkausilmeen_uudistus-768x402.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/09\/Case_Apetit_Kermaperunat_Kasvisgratiinit_pakkausilmeen_uudistus-705x369.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-1  el_after_av_image  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-6f817d486374ba599fee32f497368ca0\">\n#top .hr.hr-invisible.av-keefhrat-6f817d486374ba599fee32f497368ca0{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-keefhrat-6f817d486374ba599fee32f497368ca0 hr-invisible  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-0df887f71228ebb6373832ca46a0dfaa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Renewal of packaging design<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1\">\n#top .hr.hr-invisible.av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb0g1phb-b318d9c7760b6c2b6b77be08bcd69c65\">\n#top .av_textblock_section.av-kb0g1phb-b318d9c7760b6c2b6b77be08bcd69c65 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-kb0g1phb-b318d9c7760b6c2b6b77be08bcd69c65 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center; text-transform: none; font-size: 28px; font-family: 'Signika Negative', sans-serif; letter-spacing: 0px;\">Case: Apetit kermaperunat &amp; kasvisgratiinit<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\"><span lang=\"EN-US\">Established products also need visual update<\/span><span lang=\"EN-US\">\u00a0every now and then.<\/span><\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-ac1784053fff8d9094c55c0af2f12dca\">\n#top .hr.hr-invisible.av-keefhrat-ac1784053fff8d9094c55c0af2f12dca{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-keefhrat-ac1784053fff8d9094c55c0af2f12dca hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_button  av-desktop-hide av-medium-hide av-small-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-cf5e980e86a0b168df804ac3c7de7634-wrap avia-button-center  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.checkpoint.fi\/en\/contact\/'  class='avia-button av-kbhhehc0-cf5e980e86a0b168df804ac3c7de7634 av-link-btn avia-icon_select-no avia-size-large avia-position-center av-desktop-hide av-medium-hide av-small-hide avia-color-theme-color'   aria-label=\"Ask more about packaging design renewal\"><span class='avia_iconbox_title' >Ask more about packaging design renewal<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhqo5sb-86296adfce3f4cddd76495ba96325937\">\n.avia-section.av-kbhqo5sb-86296adfce3f4cddd76495ba96325937{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhqo5sb-86296adfce3f4cddd76495ba96325937 main_color avia-section-default avia-shadow  avia-builder-el-9  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-8976'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b><span lang=\"EN-US\">Apetit packaging design renewal for frozen vegetable meals<\/span><\/b><\/h3>\n<p><span style=\"color: #000000;\"><span lang=\"EN-US\">Apetit\u00a0<\/span><span lang=\"EN-US\">frozen vegetable meals\u00a0<\/span><span lang=\"EN-US\">have over the years\u00a0<\/span><span lang=\"EN-US\">earned\u00a0<\/span><span lang=\"EN-US\">their place at<\/span><span lang=\"EN-US\">\u00a0consumers\u2019 dining tables<\/span><span lang=\"EN-US\">. Apetit wanted to update the<\/span><span lang=\"EN-US\">\u00a0product taste\u00a0<\/span><span lang=\"EN-US\">to better meet the demands of today and also at the same time update the traditional but a bit old-fashioned visual design. It was very important that the\u00a0<\/span><span lang=\"EN-US\">packaging visual identity<\/span><span lang=\"EN-US\">\u00a0stayed recognizable so that the consumers\u00a0<\/span><span lang=\"EN-US\">would find their favorite products despite the new, trendy design<\/span><\/span><span lang=\"EN-US\">. Another aim for the renewal was to bett<\/span><span style=\"color: #000000;\"><span lang=\"EN-US\">er bring out the new<\/span><span lang=\"EN-US\">\u00a0product features\u00a0<\/span><span lang=\"EN-US\">and at the same time attract new consumers<\/span><span lang=\"EN-US\">.<\/span><\/span><\/p>\n<h3><b><span lang=\"EN-US\">Thanks to the renewed packaging look, Apetit frozen vegetable meals stand out even better from competition<\/span><\/b><\/h3>\n<p><span lang=\"EN-US\">We created a fresh and modern visual identity for Apetit<\/span><span lang=\"EN-US\">\u00a0frozen vegetable meals<\/span><span lang=\"EN-US\">.<\/span><span lang=\"EN-US\">\u00a0In the design, w<\/span><span lang=\"EN-US\">e<\/span><span lang=\"EN-US\">\u00a0<\/span><span lang=\"EN-US\">highlight<\/span><span lang=\"EN-US\">ed<\/span><span lang=\"EN-US\">\u00a0the real flavours<\/span><span lang=\"EN-US\">\u00a0and ingredients<\/span><span lang=\"EN-US\">, domesticity and the simplicity of cooking<\/span><span lang=\"EN-US\">. These elements were<\/span><span lang=\"EN-US\">\u00a0visualised\u00a0<\/span><span lang=\"EN-US\">by a clear typography, placement of the elements, delicious product images and in some products also with a co-branding. As an end result, we have a stylish and unified visual identity for both product lines that catch your attention in the freezers and coolers.<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-20fe7c957cbef6ca8b0319ad466547eb\">\n#top .hr.hr-invisible.av-keefhrat-20fe7c957cbef6ca8b0319ad466547eb{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-keefhrat-20fe7c957cbef6ca8b0319ad466547eb hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_button  av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-kbhhehc0-b8747c46553558f90f434aa1568a373d-wrap avia-button-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/contact\/'  class='avia-button av-kbhhehc0-b8747c46553558f90f434aa1568a373d av-link-btn avia-icon_select-no avia-size-large avia-position-center av-mini-hide 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-8976'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-52cd9329f282d613436a026471105b87 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