{"id":8983,"date":"2022-11-03T11:33:36","date_gmt":"2022-11-03T11:33:36","guid":{"rendered":"https:\/\/www.checkpoint.fi\/?post_type=portfolio&#038;p=8983"},"modified":"2022-11-03T11:33:36","modified_gmt":"2022-11-03T11:33:36","slug":"renewal-of-a-personnel-magazine-case-linkosuo-aarne-elsa","status":"publish","type":"portfolio","link":"https:\/\/www.checkpoint.fi\/en\/case\/renewal-of-a-personnel-magazine-case-linkosuo-aarne-elsa\/","title":{"rendered":"Renewal of a personnel magazine &#8211; case: Linkosuo Aarne &#038; Elsa"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679\">\n.flex_column.av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oe8gk-c3ce72274b597cd98d0a1f907c0ec679 av_one_full  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2au1riz-6cb5bc61cbb7dc5ad2dc35df2b0b18db\">\n.avia-image-container.av-l2au1riz-6cb5bc61cbb7dc5ad2dc35df2b0b18db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l2au1riz-6cb5bc61cbb7dc5ad2dc35df2b0b18db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l2au1riz-6cb5bc61cbb7dc5ad2dc35df2b0b18db av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7441 avia-img-lazy-loading-not-7441 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/05\/henkilostolehden_ilmeuudistus_Linkosuo_kansi_ja_taitto.jpg\" alt='Henkil\u00f6st\u00f6lehden ilmeen uudistus Linkosuon Aarne &amp; Elsa -lehdelle' title='henkilostolehden_ilmeuudistus_Linkosuo_kansi_ja_taitto'  height=\"540\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/05\/henkilostolehden_ilmeuudistus_Linkosuo_kansi_ja_taitto.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/05\/henkilostolehden_ilmeuudistus_Linkosuo_kansi_ja_taitto-300x157.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/05\/henkilostolehden_ilmeuudistus_Linkosuo_kansi_ja_taitto-768x403.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/05\/henkilostolehden_ilmeuudistus_Linkosuo_kansi_ja_taitto-705x370.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-6f817d486374ba599fee32f497368ca0\">\n#top .hr.hr-invisible.av-keefhrat-6f817d486374ba599fee32f497368ca0{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-keefhrat-6f817d486374ba599fee32f497368ca0 hr-invisible  avia-builder-el-2  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kb0g1phb-a3f9d2a22e7ce31450dd7e20f9f91686 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-mini-hide avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Renewal of a personnel magazine<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kb0g1phb-a18be09dab45b01e6a028a7768a26f2a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide av-small-hide avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Renewal of<br \/>\na personnel<br \/>\nmagazine<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-b69f06147da9223e16d1e7e0e3c840f7\">\n#top .hr.hr-invisible.av-keefhrat-b69f06147da9223e16d1e7e0e3c840f7{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-keefhrat-b69f06147da9223e16d1e7e0e3c840f7 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb0g1phb-3ba4d0306f6ff2339b82a3e5900a4591\">\n#top .av_textblock_section.av-kb0g1phb-3ba4d0306f6ff2339b82a3e5900a4591 .avia_textblock{\ncolor:#39b549;\n}\n<\/style>\n<section  class='av_textblock_section av-kb0g1phb-3ba4d0306f6ff2339b82a3e5900a4591 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock case av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Case: Linkosuo Aarne &amp; Elsa<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1\">\n#top .hr.hr-invisible.av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-keefhrat-fb47743d71db4e5de3b36df3ac0af9e1 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 style=\"text-align: center;\">Many people like to read magzines rather printed than from a screen. A magazine that you can feel in your hands stands out and can be read several times.<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-ac1784053fff8d9094c55c0af2f12dca\">\n#top .hr.hr-invisible.av-keefhrat-ac1784053fff8d9094c55c0af2f12dca{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-keefhrat-ac1784053fff8d9094c55c0af2f12dca hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_button  av-desktop-hide av-medium-hide av-small-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-0df6b73978b8c7dae783c120499b7d7a-wrap avia-button-center  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.checkpoint.fi\/en\/contact\/'  class='avia-button av-kbhhehc0-0df6b73978b8c7dae783c120499b7d7a av-link-btn avia-icon_select-no avia-size-large avia-position-center av-desktop-hide av-medium-hide av-small-hide avia-color-theme-color'   aria-label=\"Ask more about magazine renewals\"><span class='avia_iconbox_title' >Ask more about magazine renewals<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhqo5sb-86296adfce3f4cddd76495ba96325937\">\n.avia-section.av-kbhqo5sb-86296adfce3f4cddd76495ba96325937{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhqo5sb-86296adfce3f4cddd76495ba96325937 main_color avia-section-default avia-shadow  avia-builder-el-11  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-8983'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kazclczv-3241a2a99fa476ed0a91d2d133cea321 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span lang=\"EN-US\">The personnel magazine of Linkosuo was updated to better meet the standards of today<\/span><\/h3>\n<p><span style=\"color: #000000;\"><span lang=\"EN-US\">We had earlier renewed Linkosuo\u2019s product catalogue and the next publication that needed renewal was\u00a0<\/span><span lang=\"EN-US\">twice-in-a-year published\u00a0<\/span><span lang=\"EN-US\">personnel magazine<\/span><span lang=\"EN-US\">. The task was to\u00a0<\/span><span lang=\"EN-US\">unify the magazine<\/span><span lang=\"EN-US\">\u2019s visual layout\u00a0<\/span><span lang=\"EN-US\">with the other existing materials and\u00a0<\/span><span lang=\"EN-US\">to better showcase the brand of Linkosuo.<\/span><\/span><\/p>\n<p><span lang=\"EN-US\"><span style=\"color: #000000;\">When updating the magazine layout, it is important to pay attention to text and image placement, so that the overall reading experience is logical to the reader.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"EN-US\">We renewed both the visual elements and the\u00a0<\/span><span lang=\"EN-US\">content\u00a0<\/span><span lang=\"EN-US\">pages to follow Linkosuo\u2019s visual guidelines. We also selected the images from Linkosuo\u2019s\u00a0<\/span><span lang=\"EN-US\">image bank to support the stories and\u00a0<\/span><span lang=\"EN-US\">add content to them,\u00a0<\/span><span lang=\"EN-US\">and\u00a0<\/span><span lang=\"EN-US\">finalized\u00a0<\/span><span lang=\"EN-US\">the pictures and the magazine ready to print.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"EN-US\">The layout received excellent feedback for the several solutions we\u2019ve implied to enrich the<\/span><span lang=\"EN-US\">\u00a0<\/span><span lang=\"EN-US\">visuality<\/span><span lang=\"EN-US\">\u00a0of the magazine.<\/span><\/span><\/p>\n<blockquote>\n<p><i><span lang=\"EN-US\">Customer feedback: \u201dWe thought the magazine looked really good and you have come up with excellent solutions for the visuality of the magazine! :) Thank you very much! Looks excellent.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-20fe7c957cbef6ca8b0319ad466547eb\">\n#top .hr.hr-invisible.av-keefhrat-20fe7c957cbef6ca8b0319ad466547eb{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-keefhrat-20fe7c957cbef6ca8b0319ad466547eb hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_button  av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-kbhhehc0-a3214fb7008749b55cc464d4dc16f958-wrap avia-button-center  avia-builder-el-14  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/contact\/'  class='avia-button av-kbhhehc0-a3214fb7008749b55cc464d4dc16f958 av-link-btn avia-icon_select-no avia-size-large avia-position-center av-mini-hide avia-color-theme-color'   aria-label=\"Ask more about magazine renewals\"><span class='avia_iconbox_title' >Ask more about magazine renewals<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-keefhrat-d65df485e577937d23966424c9d98c7b\">\n#top .hr.hr-invisible.av-keefhrat-d65df485e577937d23966424c9d98c7b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-keefhrat-d65df485e577937d23966424c9d98c7b hr-invisible  avia-builder-el-15  el_after_av_button  el_before_av_image  av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2au1riz-b8e4d976053a30e5c15d5f7fff0fff7a\">\n.avia-image-container.av-l2au1riz-b8e4d976053a30e5c15d5f7fff0fff7a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l2au1riz-b8e4d976053a30e5c15d5f7fff0fff7a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l2au1riz-b8e4d976053a30e5c15d5f7fff0fff7a av-styling- avia-align-center  avia-builder-el-16  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7439 avia-img-lazy-loading-not-7439 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2022\/05\/henkilostolehden_ilmeuudistus_Linkosuo_aukeama_takakansi.jpg\" alt='Henkil\u00f6st\u00f6lehden ilmeen uudistus Linkosuon Aarne &amp; 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