{"id":5677,"date":"2020-06-01T10:00:43","date_gmt":"2020-06-01T10:00:43","guid":{"rendered":"https:\/\/www.checkpoint.fi\/how-well-does-your-packaging-stand-out\/"},"modified":"2021-06-10T06:27:58","modified_gmt":"2021-06-10T06:27:58","slug":"how-well-does-your-packaging-stand-out","status":"publish","type":"post","link":"https:\/\/www.checkpoint.fi\/en\/how-well-does-your-packaging-stand-out\/","title":{"rendered":"How well does your packaging stand out?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998\">\n.avia-section.av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbhsisv7-61da4174b0ceb93134868d3ec4e0d998 main_color avia-section-small avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5677'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kfnjoibk-fa095316a0773a880302f28531283218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 12px;\"><a href=\"https:\/\/www.checkpoint.fi\/en\/contact\/news-archive\/\">Releases and news<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5677'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oscin-dedf61a96f4ceedffd4520c0c0eba078\">\n.flex_column.av-oscin-dedf61a96f4ceedffd4520c0c0eba078{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-oscin-dedf61a96f4ceedffd4520c0c0eba078 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k5z2wd4d-f72b5c9df8fe2b580e812ce456211ace '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\">HOW WELL DOES YOUR PACKAGING STAND OUT?<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k5z2x41u-12f9c05d4294b25bf8fa106d57fc15ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>Have you ever wondered what makes you choose a particular product from a store shelf? Do you seek familiar brands or do you feel bold enough to try something new?<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfp21bww-47ac8551f92bab2d13a862872d041abb\">\n#top .hr.hr-invisible.av-kfp21bww-47ac8551f92bab2d13a862872d041abb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kfp21bww-47ac8551f92bab2d13a862872d041abb hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k5z2x41u-4c08e3d618c8dfe5e23f80eee1d40e9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As consumers, we are accustomed to certain routines that make our decision-making easier and faster. But sometimes something new appears in our horizons &#8211; for example, a package that stands out from the shelf line and catches your eye.<\/p>\n<p>However, it is not self-evident that every package would automatically get our attention, as the competition for visibility filled with shelf rows is fierce. In about four seconds, the consumer becomes aware of the products in one shelf category from which they will make their choice. If the packaging does not attract the consumer&#8217;s attention in this short time, it will be left out of the purchasing decision. For this reason, it is extremely important to consider how your packaging stands out from other competing products and how it communicates important brand values.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6ixq1l-5a6613d4f470dad8e520c4a734f15fa4\">\n#top .hr.hr-invisible.av-kf6ixq1l-5a6613d4f470dad8e520c4a734f15fa4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kf6ixq1l-5a6613d4f470dad8e520c4a734f15fa4 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6inqcg-7a355b225048d52cab139b6d4f0afe6f\">\n.avia-image-container.av-kf6inqcg-7a355b225048d52cab139b6d4f0afe6f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kf6inqcg-7a355b225048d52cab139b6d4f0afe6f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kf6inqcg-7a355b225048d52cab139b6d4f0afe6f av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5172 avia-img-lazy-loading-not-5172 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_leikkeleet.jpg\" alt='How packaging design stands out in the store' title='pakkaukset_myymalassa_leikkeleet'  height=\"1125\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_leikkeleet.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_leikkeleet-300x225.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_leikkeleet-1030x773.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_leikkeleet-768x576.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_leikkeleet-705x529.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829\">\n#top .hr.hr-invisible.av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k5z2x41u-4c08e3d618c8dfe5e23f80eee1d40e9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Jukka and Marek get acquainted with the selection of cold cuts. In this category, products have usually identifiable subcategories and well-established placements for the brands, which provides the benefit of bundles. The new products of the season will be usually part of the existing series, replacing the previous products. Clear and recognizable brand colors help the consumer find the products they want among several different brands.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4aa4lb-6aeca8370927e44a126a2b5f2d95a473\">\n.flex_column.av-4aa4lb-6aeca8370927e44a126a2b5f2d95a473{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4aa4lb-6aeca8370927e44a126a2b5f2d95a473 av_one_full  avia-builder-el-11  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6inqcg-bb4f09aa1ea6cf3644871d49c0a64f64\">\n.avia-image-container.av-kf6inqcg-bb4f09aa1ea6cf3644871d49c0a64f64 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kf6inqcg-bb4f09aa1ea6cf3644871d49c0a64f64 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kf6inqcg-bb4f09aa1ea6cf3644871d49c0a64f64 av-styling- avia-align-center  avia-builder-el-12  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5170 avia-img-lazy-loading-not-5170 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_jogurtit.jpg\" alt='Which packages stand out from the yogurt shelf?' title='pakkaukset_myymalassa_jogurtit'  height=\"887\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_jogurtit.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_jogurtit-300x177.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_jogurtit-1030x609.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_jogurtit-768x454.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_jogurtit-705x417.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829\">\n#top .hr.hr-invisible.av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k5z2x41u-4c08e3d618c8dfe5e23f80eee1d40e9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nicholas and Salla consider the visibility of dairy and yogurt products. Alongside traditional light shades, there have been intense colors and large color surfaces that stand out from the shelves. The clear presentation of flavor variants with large illustrations speeds up the search for familiar products and facilitates consumer decision-making. The packaging design follows the traditional line for dairy products, although a few special formats have already entered the market.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9f5e7-2cb243dc070b41c39e1c10cd3e8b6754\">\n.flex_column.av-9f5e7-2cb243dc070b41c39e1c10cd3e8b6754{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9f5e7-2cb243dc070b41c39e1c10cd3e8b6754 av_one_full  avia-builder-el-15  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6inqcg-e77148d1b6134ac0423be48c0f3c521a\">\n.avia-image-container.av-kf6inqcg-e77148d1b6134ac0423be48c0f3c521a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kf6inqcg-e77148d1b6134ac0423be48c0f3c521a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kf6inqcg-e77148d1b6134ac0423be48c0f3c521a av-styling- avia-align-center  avia-builder-el-16  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5174 avia-img-lazy-loading-not-5174 avia_image ' src=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_pesuainepakkaukset.jpg\" alt='Which detergent packagings stand out?' title='pakkaukset_myymalassa_pesuainepakkaukset'  height=\"1119\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_pesuainepakkaukset.jpg 1500w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_pesuainepakkaukset-300x224.jpg 300w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_pesuainepakkaukset-1030x768.jpg 1030w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_pesuainepakkaukset-768x573.jpg 768w, https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/06\/pakkaukset_myymalassa_pesuainepakkaukset-705x526.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829\">\n#top .hr.hr-invisible.av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kf6ixq1l-f8dbbd85a187f309e0b730d1b4f6b829 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k5z2x41u-4c08e3d618c8dfe5e23f80eee1d40e9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Sometimes shelf placement opportunities are not always optimal for the brand when there are several similar competing products in the same product category. In this case, strong recognizable branding and its inherent packaging design help consumers to perceive and find the products they want from a range of options. When the printing space for packaging visuals and product information is limited, the product&#8217;s features can be highlighted with various symbols and illustrations. In that case, however, the elements must be clear and in an easily comprehensible form so that they support product&#8217;s characteristics.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhz93n-e1b7768b171e779a37501cad468e132b\">\n.avia-section.av-kbhhz93n-e1b7768b171e779a37501cad468e132b{\nbackground-color:#f2f2f2;\nbackground-image:url(https:\/\/www.checkpoint.fi\/wp-content\/uploads\/2020\/08\/CHP_bg_green-1.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kbhhz93n-e1b7768b171e779a37501cad468e132b main_color avia-section-default avia-shadow  avia-builder-el-19  el_after_av_one_full  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5677'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a\">\n@keyframes av_boxShadowEffect_av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a-column {\n0%   { box-shadow:  0 0 0 0 rgba(21,160,3,0.8); opacity: 1; }\n100% { box-shadow:  0 0 25px 0 rgba(21,160,3,0.8); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n.flex_column.av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a{\nbox-shadow: 0 0 25px 0 rgba(21,160,3,0.8);\nborder-radius:0px 0px 0px 0px;\npadding:5% 5% 5% 5%;\nbackground-color:rgba(255,255,255,0.3);\n}\n<\/style>\n<div  class='flex_column av-kbhhvr77-16977817c9d530ff604c89b87a15ea8a av_one_full  avia-builder-el-20  avia-builder-el-no-sibling  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339\">\n#top .av_textblock_section.av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kbhhdcui-86cb0f23b0b38be16a4f922c7ce30339 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">We at CheckPoint have solid experience in packaging design. You can check out our case examples here:<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kbhhehc0-68129d9bec32eedd5d885add3a5956af-wrap avia-button-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.checkpoint.fi\/en\/packaging-world\/'  class='avia-button av-kbhhehc0-68129d9bec32eedd5d885add3a5956af av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Read more about packaging design\"><span class='avia_iconbox_title' >Read more about packaging design<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb7j9zii-55892579d51a1535c36daab54aee84c4\">\n#top .hr.hr-invisible.av-kb7j9zii-55892579d51a1535c36daab54aee84c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kb7j9zii-55892579d51a1535c36daab54aee84c4 hr-invisible  avia-builder-el-25  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5677'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":5168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,89],"tags":[124,128,130],"class_list":["post-5677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-news-archive-en","tag-store-visibility","tag-packaging-design","tag-packaging-artwork-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How well does your packaging stand out? 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