A fresh and attractive visual identity increases website visibility and captures the reader’s interest.
Visual identity design to support well-being and communication
MELODIC is a project promoted by Turku University of Applied Sciences, involving 13 partners from six European countries. The project produces and provides information on the mental health support needs of young adults with cancer and their loved ones, with the aim of strengthening well-being especially during the first year after diagnosis. The project began in September 2024 and will run until the end of August 2027.
We received an assignment from Turku AMK to design the visual identity for the MELODIC project. The goal was to create an approachable, clear visual identity that works across different communication channels and supports the project’s values and communication objectives. Based on these starting points, we designed and implemented a modern, cohesive, and user-friendly visual identity for the website.
Our task in visual identity design was the design of the website layout, concepting the visual imagery, graphic guidelines for the visual identity, material templates for flyers and roll-ups, creation of a PowerPoint template, logo design, and defining the color palette and typography. The new visual look generates more interest and draws attention to important information. The result was a fresh and modern look for the MELODIC project website. Explore the new look on the MELODIC website.
