A Distinctive Visual Identity for a New Brand

The brand identity works across all channels.

We created a consistent visual identity and a comprehensive range of marketing materials for Wayly. The goal was to develop a clear and versatile concept that works across print materials, digital channels and events. The client’s trust in our expertise gave us the creative freedom to design a visual identity tailored to the brand and its needs.

We designed a wide range of marketing materials for different purposes. For digital use, we created a PowerPoint template, banners and social media photos. We also designed printed materials, including flyers, business cards and trade show materials such as roll-up, beach flags, lanyards and staff ID badges. In addition, we created a brand book outlining the brand strategy and visual identity elements, defining the typography and showcasing examples of the materials.

Does your store or event need eye-catching materials?

When designing the different materials, we considered their intended purposes and settings to ensure the visual identity works seamlessly across digital platforms, print materials, events, and both outdoor and in-store advertising. Consistent typography, colours and visual elements tie the materials together, making the brand easily recognisable across all channels.

Lopputuloksena syntyi kattava ja monipuolinen kokonaisuus, joka helpottaa visuaalisen ilmeen johdonmukaista käyttöä ja tarjoaa valmiit työkalut päivittäiseen viestintään ja markkinointiin. Graafisen ohjeiston avulla uusi brändi-ilme on helposti sovellettavissa erilaisiin materiaaleihin.