Targeted communication

For us, the barbecue is not just a barbecue, but it is a meeting place that offers unforgettable experiences.

Starting point:

Weber’s history began in United States, where the first ball grill saw the light of day in 1952. Although the grill initially aroused some suspicion, it quickly became popular around the world and thus starting the wordwide barbeque culture. Over the decades, Weber’s story and products have established themselves around the world and become part of our daily lives.

What we did:

We helped Weber renew its brand communications and developed its tone-of-voice focused on the Finnish market. During this renewal we also designed new marketing campaigns to support product launches, which were implemented through print and digital channels. We created marketing communication materials that supported the brand image and core messages that were implemented close to consumers in event and store visibility.