Renewal of packaging design

Apetit packaging design renewal for frozen vegetable meals

Apetit frozen vegetable meals have over the years earned their place at consumers’ dining tables. Apetit wanted to update the product taste to better meet the demands of today and also at the same time update the traditional but a bit old-fashioned visual design. It was very important that the packaging visual identity stayed recognizable so that the consumers would find their favorite products despite the new, trendy design. Another aim for the renewal was to better bring out the new product features and at the same time attract new consumers.

Thanks to the renewed packaging look, Apetit frozen vegetable meals stand out even better from competition

We created a fresh and modern visual identity for Apetit frozen vegetable meals. In the design, we highlighted the real flavours and ingredients, domesticity and the simplicity of cooking. These elements were visualised by a clear typography, placement of the elements, delicious product images and in some products also with a co-branding. As an end result, we have a stylish and unified visual identity for both product lines that catch your attention in the freezers and coolers.