Designing brand visual

Starting point:

Musti Group wanted to launch a new playful brand that focuses on activation, rewarding and treating products for cats.

What we did:

In cooperation with the customer, we created a new Coucou! product line visual identity, where playful brand image was accentuated by cartoon cat drawings. The best expressions and postures of actual cats were modeled on the cartoons, and for this reason, many customers recognize the same traits from their own cats as well. Playfulness was also brought to the brand through the logo we designed, as well as in the chosen color world.

Result: 

Coucou! has conquered the hearts of both cats and cat owners and the brand has maintained its position in the Musti Group product range. The product family has also grown over the years with new flavor variants, for which we are still designing packaging designs.

At the same time that the cat is acting as desired, give it a sweet treat. Through the repetitions, kitties learn the connection between things. Most cats love Coucou! -treats!