Services / Case: Elivo
CASE: Elivo
Product family extension
It is not always necessary to completely recreate a packaging design, as we can utilize and adapt your brand’s existing packaging visuals. We also help you when your packaging needs a minor visual refreshing or product information update.
Starting point:
Elivo is a Finnish product brand specializing in health and beauty care, under which you can find vitamin products, cosmetics and intimate products. Elivo expanded its product portfolio and was in need of new product packagings. The packaging design needed to portray the existing brand image, and visualize well-being and vitality that are part of the brand’s values.
What we did:
We familiarized ourselves with Elivo’s existing product range and designed a visual world for new products that would support existing packagings. At the same the new visuals would reflect the new products so that they would stand out from existing products. An important part in the visual creation and selection of model images was the natural beauty that emphasizes the brand values. We implemented packaging designs utilizing existing brand elements and also created mock-up images from the packaging.
Result:
We respected the existing visual in the expansion of the product family and the new packaging has been well received. They portray the essence of Elivo.
Discover vitality with Elivo products!
Read also: Updating packaging information
Want to learn more about our services?
