Comprehensive packaging renewal

Starting point:

Arla’s dairy products underwent an extensive visual renewal with a new skyline identity. Arla’s dairy portfolio included numerous product variants and packaging formats, all of which had to be updated to reflect the new look, while taking into account the grocery industry’s seasonal schedule.

What we did:

Together with the design agency and the client, we discussed the process phases and after the approved initial visuals, we implemented the created look on all Arla product packages. With our professional knowledge of printing methods, we ensured that the designs and colors were reproduced as desired in the various packaging materials. We also made sure that product information and other packaging labeling were up to date and in compliance with European food safety regulations. The review and management of packaging designs and variants progressed efficiently in our MediaCenter commenting platform, and the finished artworks were archived in our material bank.

Result:

Our efficient and professional process management ensured that the packaging designs were implemented as planned and delivered to the printing houses on time. With our color management knowledge, we ensured that the packagings printed on the different materials looked coherent and beautifully brought out the new skyline identity.

In the packaging design and implementation phase, we utilize our extensive professional knowledge of different printing methods and packaging materials. This helps to ensure that the packaging design and ideas work in the final product.