Services / Case: Musti & Mirri – Purenatural & Nutrima
CASE: Musti & Mirri – Purenatural & Nutrima
Updating packaging information
There are no secret ingredients in the recipe for a happy life. Everything starts with a balanced and healthy diet.
Starting point:
Sometimes packaging design update can start with the need to update technical information. In this case, the visual has already been created and the work focuses not only on updating the packaging information but also on keeping the layout as unchanged as possible. For example, when changing in the printing house, it is good to check that all existing specifications are still valid. There may be may be changes in the drawing measurement that need to be taken into account.
What we did:
We updated the packaging information and ingredient texts for Purenatural and Nutrima packages. These brands were familiar to us as we had earlier designed their brand visuals. The project included several dozen different packaging formats and language variants, which were updated with new printing method specs and drawing measurements. We made sure that the visuals of the packaging were kept as unchanged as possible so that the update would not cause visual differences with the unchanged product variants.
Result:
We upgraded close to 60 packaging designs on an efficient time frame and helped the client with overall project management. All updates were made accurately and the visuals did not change despite even adding a new language variant to the packaging.
Our efficient way of operating enables us to manage large project entities. We take care of schedules and carry out the work cost-effectively.