Targeted content messages
Strong know-how for 65 years – Luja is one of Finland’s largest construction groups, consisting of Lujatalo, Lujabetoni and Fesco.
LujaViesti, a bi-annual magazine for Luja companies’ stakeholders, needed a new kind of visual look and content structure. LujaViesti is an important communication channel for Luja’s customers, which brings together phenomena related to construction projects, and tells the current news of the Luja companies.
What we did:
We discussed with the customer the scope of the project and agreed which elements would be kept the same. The goal was to redesign the magazine to meet today’s requirements and trends. When working on a magazine concept, it is important that the content structure, texts and images support each other and that the whole entity is consistent for the reader. In addition to the visual look, we also renewed the magazine’s paper print options, which represent better the brand’s ecological goals.
“From Lujatalo’s point of view, the work proceeded comfortably and smoothly. CheckPoint realized nicely from the briefing what we wanted from our magazine and internalized the new concept brilliantly into the new magazine look. The visual was exactly what we ordered and they also flexibly made the changes we hoped for. CheckPoint is also able to respond to urgent requests flexibly and stay on schedule. We were very pleased with the outcome. We are happy to recommend CheckPoint as a partner!” Petra Nikkinen, Editor in Chief Lujatalo Oy