From an idea to existing end result

Starting point:

Plantui Smart Garden™ is a soil-free smart garden that allows you to grow herbs and salads at your own home regardless of the season. Plantui needed to renew the packaging look of its products, the visuals of which wanted to take into account the needs of both the domestic and international markets. Together with the customer we determined that:

• Plantui Smart Garden™ belongs to several market segments, such as kitchen utensils, design and interior decoration products, which makes it a versatile and unique product.
• As a brand, Plantui represents greenery, well-being and health.

What we did:

The clear starting point for the design was that the packaging had to be stylish and at the same time last the changes of time. The overall look of the visual needed to be calm, as the product image did not need too much distraction around it, and it was allowed to be in the main part of the design. Fresh herbal images brought the necessary liveliness to an otherwise reduced color scheme. We tested the repeatability of colors and the distinctiveness of product images from a black and white background with colourproofing, before finalising the design. The tasteful and simplified packaging design made the packaging to stand out from competitors when it was placed in stores. In addition to redesigning the packaging, we created mockup images of the new packaging visuals, which were utilized in marketing actions before the actual printed packaging was available for use.

Result:

“The process as a whole was really well-managed. CheckPoint listened to our rapidly changing wishes and was sometimes even a step ahead of us. They quickly responded to our messages and our contact person took care of the overall delivery. The design plan was created on the basis of our proposals, and their professionalism and the end result is just as classically simple as we wanted it to be.” Sari Leka, Sales Manager for Plantui Finland and the Nordics