Indian – The Chief of Nacho, brand that is focused on the Mexican taste and flavour, was in need of a brand renewal. Consumer research had shown that the brand’s existing logo was no longer perceived as well as before. The brand look also needed a refreshing touch to better appeal to younger target audiences.
What we did:
We discussed with the customer how comprehensively the brand will be changed. It was important that despite the renewal, consumers would still identify and find new Indian products on store shelves. We started to create Indian’s new visual identity, in which we wanted to preserve the existing yellow brand color, but at the same time bring out the depth of the images and other elements. We also refreshed the brand’s tone of voice and style of images, which now highlighted the delicious mexmex taste journey. During the renewal, we created and implemented a new website for Indian, which took into account user interface and clarified of the data structures. During the implementation phase, we designed and implemented all packaging in the Indian product family and also refreshed store visibility.
The Indian brand renewal has been well received and brand recognition has remained excellent. Existing stakeholders have found the products, although they have noticed the new brand look. The distinctiveness from the competitors has also remained good due to the illustration style and color schemes of the Indian brand. The website has also been praised for its clarity and delicious image world.
Embark on a delicious mexmex journey with Indian and be inspired by tasty recipes at indianmexmex.ﬁ