Foibekartano is a service house offering good life services and community activities for the elderly. The community, which has been operating since 1989, needed a reform for its visual corporate image, which included a gentle update of the Foibekartano logo.
What we did:
We first discussed with the client which values are important to the community and what hopes and wishes the community has for the visual renewal. On the basis of the discussions, we outlined a few proposals for a new look that were taken to the community vote. Our design process was interactive and a new visual look was created together with the client. The chosen visual look, color scheme and logo were incorporated into the everyday life of the community. In addition to the design, we were responsible for, among other things, updating the company’s communications materials and designing tapings the community’s premises and car.
Brand image renewal has been well received in the community and through participatory design, many community members were able to take part in the design process. We also received special praise how the community values were taken into account in the design of the logo and the choice of color scheme, among other things.
Competent design process ensures that the created look is usable in different formats and fits beautifully into everyday life.