As consumers, we are accustomed to certain routines that make our decision-making easier and faster. But sometimes something new appears in our horizons – for example, a package that stands out from the shelf line and catches your eye.
However, it is not self-evident that every package would automatically get our attention, as the competition for visibility filled with shelf rows is fierce. In about four seconds, the consumer becomes aware of the products in one shelf category from which they will make their choice. If the packaging does not attract the consumer’s attention in this short time, it will be left out of the purchasing decision. For this reason, it is extremely important to consider how your packaging stands out from other competing products and how it communicates important brand values.