MiniRisk was launching an advertising campaign that would take place in various shopping centers across Finland. Digiscreens in shopping malls were chosen as the format, in which a short 10-second video animation would be implemented.
What we did:
Digiscreens made it possible to take advantage of the moving images in this campaign. We co-created an ad animation script with the client to design how much content is worth bringing to a short, 10-second screen time. Animation pace moving at too slow would not be able to attract the attention of passers-by, and animation that is too fast-paced would be confusing. We ended up with a concept of three main changes, which would highlight the renewed product family, the most important brand value and the MiniRisk brand itself. As different shopping malls naturally had different sized screens in use, we also made the animation variants suitable for different display formats.
With the help of the animation, the commercial was quick to implement into action and did not generate higher costs for the customer. The materials that were used in the animation were from existing product images, logos and graphic elements. It was also easy to make changes to the animation as the changes did not require any reruns or re-shooting as would have had to be done in a more traditional form of video recording.
We implement unified brand communications throughout Finland, cost-effectively and on a fast schedule.