Implementing brand renewal

Starting point:

Tri Tolonen, one of Finland’s best-known food supplement series, was undergoing a brand renewal. Concept visuals were designed by London-based advertising agency 1HQ and our talented CheckPoint team was selected as a local partner to implement the new visual style into over 30 product packages.

What we did:

Tri Tolonen is a well-known brand in Finland, so the new design had to be created with high quality through various printing processes. In this our knowledge of color management and printing materials played an important role, and in cooperation with various printing houses, we ensured the desired result. We implemented the new visuals throughout the entire product line and designed new color schemes for the overall product family. We also helped the client with design project management while coordinating packaging quality and material requirements between manufacturers and printing houses. In addition to the packaging design, we created mock-up images and product photographs, which were utilized in brand communication and marketing materials.

Result:

”We are very pleased with CheckPoint’s comprehensive level of service that we received in this project. Matters were handled professionally, and cost estimates and schedules were always kept as promised. In addition, the work was always done with a good attitude” Soile Seppälä, Marketing Director of Midsona Finland Oy